These days, it is very important for businesses to build an online presence to achieve the goals they set, both the short and long term. But the task needs reliable effort to make sure that they build trust with the customers and clients and spread right information to them.
Having an online presence is much more than building a website and media presence. It is also important that SMEs create useful content that can be shared with other people via social media accounts, article directories, and blogs. This should increase the marketing efforts along with their advertisements either online or offline. Moreover, this should also help to compete with other companies that are embracing mobile technologies.
In this age, people depend on the internet for maximum information that helps to solve problems either major or minor ones. SMEs should make the way to create the content that achieves the purpose and reach their customers. It would be a great idea to make the strategy to ensure that you have created the right content for your target audience as well as interesting ones that attract your customers.
Do understand that when your customers can get useful and free information about the products and services they require, they want to purchase from you. Today, customers are much smart and use the internet that provides a large amount of information daily. That is why; they can distinguish between the informative content and the direct promotional traditional advertising. As they can be affected by the advertisements online and offline, there is a greater chance of taking action when they obtain information and target the emotions through their articles and blog posts.
Studies show that consumers do the research before making the buying decision. According to Brian Clark, chief executive, “people these days want to learn before they buy and be educated instead of being pitched to”.
There are four steps involved in content marketing.
- Content Creation
- Content Optimization
- Content Distribution
- Content analytics
While creating content, it is necessary for the SMEs to make sure to focus on the industry. The topics can cover updates as well as trends in the industry, your products and services benefits, studies and other interesting facts. Statistics and special reports can also be included. If you do not have the reliable staff to write content for your business, you can use online services including freelancers.
SMEs should use the right phrases and keywords for the SEO (Search Engine Optimization) purpose. These should be the words that customers would use while searching offerings by your business. These keywords can be included in the title as well as the body of your blog posts and articles. After publishing the content, it needs to be distributed to the channels such as directories. They can also be shared through social media accounts like business pages. SMEs have the option to share links to the blog posts with a little description or create a note or an article.
Also, determine the progress of your content after publishing. This can be traced via analytics features of the platforms you use and social media accounts.
Fresh content and consistency are the key characteristics to your blog or website and in the places where you publish your articles.