Instagram is an online tool that you can use in a number of ways to effectively engage with your audience. You will also find that you can increase the results of your social media marketing when looking at tips for Instagram.
Find, Follow And Engage With Your Ideal Audience
It is not actually that difficult to find your ideal audience on Instagram. The first place to look is at the businesses that are similar to your own and see who is following them. If someone is following your competitor then they are going to be interested in what your business has to offer them.
An example of this would be a fitness trainer who sells online weight loss courses. You will want to find the users who are following other fitness instructors. If you run a marketing agency then you will want to look for users that are following other marketing agencies.
According to Vibbi.com, it is important to note that not all of the users that you follow will follow you back. However, there are some that will and there is a good chance that they will engage with you if you are posting the correct content. You can start engaging with these followers by commenting on their posts, liking their pictures and sending them a direct message.
While you are doing this you should keep in mind that spam and generic comments will actually hurt your brand and will cause your followers to become annoyed with you. You need to take the time to create a genuine connection with the follower and you will find that your efforts pay off.
Create Appealing Content
While you may know who your target audience is, you need to know what kind of content is going to make them notice your business and engage with you on Instagram. If you do not know what content to publish then you need to research this and start by looking at your competitors. From their accounts, you can see which types of content gets the most engagement. Of course, you do not want to steal their pictures, you are only using them as inspiration for your own posts.
If you are not sure about what posts do well on Instagram then there are some ideas you can use:
- Behind the scenes videos
- Employee selfies
- Inspirational quotes
- Product arrangements
- Blog post pictures
- Sneak peaks for products
You should try some or all of these types of posts and see which ones get the most engagement. You can then adapt your posting strategy around the post types that your audience likes the most.
Strategically Fill Out Your Bio
Instagram is more casual than sites like LinkedIn. This means that you do not have to write a formal bio that is full of business jargon. You should instead look at a lighthearted bio that humanizes your business. When writing the bio you need to think about your ideal customers and what would appeal to them.
When it comes to formatting the bio you can use vertical spacing, emojis and other little tricks that will help you stand out. However, you do not have to use these formatting tricks in your bio if you feel that this will hurt your business. Before you format the bio think about your target audience and what they will think of the bio when they see it. You can also take a look at what your successful competitors are doing to get an idea for your bio.
If you are going to be creative with your bio then you should not sacrifice clarity for this. You need to ensure that your bio offers readers information on what your business does in a way that is easy to understand.
Use High-Quality Pictures
It is important that you use high-quality pictures for your posts. However, this does not mean that you have to hire a professional photographer. The camera on your phone will generally be able to handle the task.
Before you start taking pictures you should consider some DIY tips which can improve your picture quality:
- Use natural light if you are going to shoot outside then you need to take pictures when the light is right and this is usually in the late afternoon. If you are inside then you should open the window or blinds and let some natural light in.
- Do not use the front facing camera if you can help it. The back camera on your phone will have better resolution so try and use it whenever possible.
- Always edit your pictures. You should stay away from the default filters on Instagram and instead download a picture editing app. This allows you to make adjustments to your picture before posting it to ensure it looks professional.
- Learn how to use your camera before you start taking pictures. It is important that you as many tips and tricks about your camera as possible because this will help you take better pictures.
If your business is an ecommerce store then one of the best ways to get new followers is to offer a discount. This is also a good way to keep your existing followers interested. All you will need to do if generate a graphic that shows the discount percentage on offer and the discount code. You should then explain how your followers can use the discount code in the caption.
You do not have to be an ecommerce store owner to use this tip. You can get creative and think about any way your business can offer a discount on the products or services that you provide.