According to George Orwell in his 1945 “Animal Farm” novel, “all animals are created equal, but some animals are more equal than others.” This is exactly how it plays out on the internet. All businesses are created equal, but some blue chip companies are created more equal than small start-ups. To ensure that the field where you play is level and offers equal opportunities for your business, you need to as a matter of urgency, implement a video marketing campaign on your website.
WHY VIDEO MARKETING CAMPAIGN AND NOT SOMETHING ELSE?
One of the good thing about using explainer videos on your website is that it provides a level playing field for both blue chips and start-ups to compete favorably. This is because a premium-quality animated explainer video makes even the smallest start-up company to be perceived as an expert in the particular niche where they operate and offer their products/services to the public. In addition to this, videos now account for over 55% of all web traffic—with more than 21% of all web traffic going to just one website, yes its “YouTube.”
The introduction of high-quality smartphones which can render video streaming is also making videos an ever increasing internet commodity that everyone wants and views.
Still thinking whether implementation of an explainer video on your website platform is your best choice? These other reasons would undoubtedly erase any doubt that you may have!
- BUDGET FRIENDLY – marketing your business with an animated explainer video is a cost effective way to distribute information and create awareness about your brand since your prospective clients can easily download and share it.
- ADJUSTABLE ACCORDING TO CUSTOMER FEEDBACK – Your business can quickly change any information on the explainer video based on your customer feedback or in response to market changes and product updates. This keeps you way ahead of your competition.
- HIGHER RANKINGS – An animated explainer video ranks you higher in search results as search engine indexes and displays videos on the first page of its search results if it is deemed as relevant to the keywords been sought. This poses a great opportunity for your start-up to generate organic traffic that could well convert into buyers.
- WORLDWIDE OUTREACH – Once your explainer video is launched on your website, it is available worldwide 24/7. It reaches out to potential customers, selling your products and services even while you sleep!
Just remember that today’s Internet users know what they want, and how they want it. So, present your companies’ best foot forward that will convince them that you are different and unique from the competition when creating your online animated explainer video! DO THIS PROPERLY WITH THE HELP OF A WELL-EXPERIENCED EXPLAINER VIDEOS PRODUCTION COMPANY LIKE AGAIN STUDIOS AND KEEP SMILING TO THE BANK!